Home / Breaking News Today / How Paris got a taste for second-hand style from Africa

How Paris got a taste for second-hand style from Africa

Client modelling a Marche Noir vintage dressSymbol copyright
Alexandre Bancharel

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Unloved cast-offs despatched to Togo’s markets by way of charity retail outlets in Europe are given a moment lifestyles by way of a canny antique broker in Paris.

“They are sending them to Africa and maximum of it we don’t want right here – like coats and furs. I make a selection it with my guys, ship it again to Europe and we promote it,” says Amah Ayivi.

A lot of it’s unsold inventory of charity store donations, costing not up to $1 (£zero.81) each and every.

“Most commonly what I need, other people do not purchase,” says Mr Ayivi.

But some items will pass directly to promote for up to 200 euros ($220; £178) at his Marché Noir thought retailer within the French capital.

Amah Ayivi wearing Marche Noir on streets of Paris with friendsSymbol copyright
Amah Ayivi

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Maximum pieces are sourced from Grand Marché de Hedzranawoe, a significant hub for the industry in used clothes in Togo’s capital, Lomé.

Mr Ayivi, who has lived in France for the reason that age of 12, spent his early years in Togo, the place he returns a number of occasions a 12 months to shop for inventory.

He says he ships a staggering 4 tonnes of clothes again to Europe each and every time.

Amah walking through Hezranawoe MarketSymbol copyright
Andrew Esiebo

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Amah at work in Hedzranawoe Market in LomeSymbol copyright
Andrew Esiebo

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Amah selecting scarves at Hedzranawoe MarketSymbol copyright
Andrew Esiebo

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“At the ground you at all times to find treasures,” says Mr Ayivi.

“The garment I am purchasing most commonly is the blue employee jacket as a result of it is one thing that you’ll put on at all times.”

Amah Ayivi selects a blue worker jacket.Symbol copyright
Ijeoma Ndukwe

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Amah Ayivi inspects rows of blue worker jackets.Symbol copyright
Andrew Esiebo

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A tailor customises the salvaged clothing.Symbol copyright
Andrew Esiebo

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Pieces are wiped clean, restored and every now and then customised ahead of they pass on sale in Paris.

Consumers say they prefer the “distinctive” garments and “world outlook”, says Mr Ayivi.

“We strive with taste to not teach, however to turn other people what you’ll do with what you’ve got.

“Give it to me and I’m going to display you the right way to put on it with out purchasing any other one.”

Amah styling a client in a vintage blue worker jacketSymbol copyright
Andrew Esiebo

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Amah styling a client in ParisSymbol copyright
Andrew Esiebo

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Customers are more and more asking in regards to the sustainability of the craze trade – which mavens say is the second-biggest polluter of water globally.

Possibly Mr Ayivi’s thought of repackaging African sublime from Eu cast-offs is one antidote for speedy model.

Clothes are seen on the rails of the Marche Noir shop in Paris.Symbol copyright
Andrew Esiebo

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A customer makes a purchase at the till in Marche Noir.Symbol copyright
Andrew Esiebo

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Pictures courtesy of Alexandre Bancharel, Amah Ayivi, Andrew Esiebo and Ijeoma Ndukwe.

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