Unloved cast-offs despatched to Togo’s markets by way of charity retail outlets in Europe are given a moment lifestyles by way of a canny antique broker in Paris.
“They are sending them to Africa and maximum of it we don’t want right here – like coats and furs. I make a selection it with my guys, ship it again to Europe and we promote it,” says Amah Ayivi.
A lot of it’s unsold inventory of charity store donations, costing not up to $1 (£zero.81) each and every.
“Most commonly what I need, other people do not purchase,” says Mr Ayivi.
But some items will pass directly to promote for up to 200 euros ($220; £178) at his Marché Noir thought retailer within the French capital.
Maximum pieces are sourced from Grand Marché de Hedzranawoe, a significant hub for the industry in used clothes in Togo’s capital, Lomé.
Mr Ayivi, who has lived in France for the reason that age of 12, spent his early years in Togo, the place he returns a number of occasions a 12 months to shop for inventory.
He says he ships a staggering 4 tonnes of clothes again to Europe each and every time.
“At the ground you at all times to find treasures,” says Mr Ayivi.
“The garment I am purchasing most commonly is the blue employee jacket as a result of it is one thing that you’ll put on at all times.”
Pieces are wiped clean, restored and every now and then customised ahead of they pass on sale in Paris.
Consumers say they prefer the “distinctive” garments and “world outlook”, says Mr Ayivi.
“We strive with taste to not teach, however to turn other people what you’ll do with what you’ve got.
“Give it to me and I’m going to display you the right way to put on it with out purchasing any other one.”
Customers are more and more asking in regards to the sustainability of the craze trade – which mavens say is the second-biggest polluter of water globally.
Possibly Mr Ayivi’s thought of repackaging African sublime from Eu cast-offs is one antidote for speedy model.
Pictures courtesy of Alexandre Bancharel, Amah Ayivi, Andrew Esiebo and Ijeoma Ndukwe.